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Brand With

Purpose

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Queer Trailblazer Ivan Estrada Talks New Book ‘Brand With Purpose’

Ivan Estrada’s life journey has taught him a lot, and he is now ready to share his knowledge with the world in hopes of being the inspiration he never had growing up.

The real estate entrepreneur, who is CEO of Ivan Estrada Properties, has released a brand-new book titled Brand With Purpose, which discusses branding insights, the importance of intersectionality in the workplace, career strategies, exclusive interviews or “wisdom quotes” from several notable figures including actor Wilson Cruz and singer Belinda Carlisle. The book also highlights pivotal moments in Estrada’s life that pushed him to become the success he is today.

What can you tell us about your debut book, Brand With Purpose?
I have been very blessed to have incredible mentors, coaches, and support groups throughout my life, and I felt like I wanted to put all this wisdom, everything I have learned in the last 37 years, into a book so anyone can have access to it. For me, it was a labor of love that includes my wins, but also the challenges and obstacles I had to face and the hard questions I had to ask myself. I went through my memories, and writing this book, which was a three-year process, it felt like 10 years of therapy because I went back and relived a lot of moments in my life.

Now looking in hindsight, I thought, wow, I am so glad this happened. I am so glad I made this decision. I wanted to put all this wisdom, not just mine, but the wisdom of all the interviewees, including Belinda Carlisle and the Princess of Sierra Leone, who just gave us incredible pearls of wisdom on their secret sauce of success, but also, how they overcame obstacles and challenges and how they continued to do that moving forward. I want this book to help as many people as possible.

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